A marketing manager cover letter that opens with a campaign result, covers your channels and shows why their brand interests you.
[Date]
Re: Application for the marketing manager position
Dear [Hiring manager's name],
Two years ago our sales team said marketing leads rarely turned into deals. We rebuilt lead scoring together and launched an account-based program, and marketing-sourced pipeline grew by 35 percent. I want to bring that close work with sales to the marketing manager role at [Company].
I have eight years of experience in B2B software marketing. In my current role I lead a team of four across content, paid media and operations, manage a 900,000 dollar budget and report directly on pipeline to our leadership team.
What draws me to [Company] is the clear focus in your positioning and the room for marketing to shape the go-to-market plan. I enjoy building programs with sales from the start, and I see a lot of opportunity in your current content.
I would be glad to share a few campaign examples and talk about what your next year could look like.
Best regards,
[Your name]
Pipeline, revenue or conversion. Show that you think the way leadership thinks.
One specific observation about their messaging or content shows real interest and gives the interview a starting point.
Marketing managers who work well with sales are in demand in B2B. Give one example.
Offer to share campaign results or a portfolio. It turns the interview into a real conversation.
Your channels, team size, budget and two or three results tied to pipeline or revenue. Add your main platforms and certifications.
Use percentages or ranges, or describe the change, like the top organic entry page. Only use numbers you can explain in the interview.
Yes, especially for content, brand and creative roles. Choose a few strong examples and explain your role in each one.
One to two pages. Focus on the last ten years and the results that fit the role you are applying for.
See the marketing manager resume example
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