Marketing leaders hire on results. They want to see which channels you have owned, what budget you managed and what your work did for pipeline or revenue. Your resume should show that in numbers, while making it clear which results were yours and which were the team's.
Summary
Marketing manager with eight years of experience in B2B software, covering demand generation, content and marketing operations. Leads a team of four and manages an annual budget of 900,000 dollars. Plans campaigns from positioning to reporting and works closely with sales on pipeline goals. Comfortable in HubSpot, Salesforce and Google Analytics. Looking for a role leading marketing for a growing product company.
Work experience
Marketing Manager, B2B software company in Boston, MA (2021 - Present)
Lead a team of 4 covering content, paid media and marketing operations, with a yearly budget of 900,000 dollars.
Grew marketing-sourced pipeline by 35 percent in two years through a new account-based program with sales.
Rebuilt the lead scoring model in HubSpot with sales, which raised the share of leads sales accepted.
Launched a quarterly customer webinar series that now brings in about 600 registrations per session.
Digital Marketing Specialist, Software company in Providence, RI (2017 - 2021)
Ran paid search and LinkedIn campaigns and cut cost per lead by a quarter over one year.
Wrote and published two long-form guides a quarter, which became the top organic entry pages.
Set up campaign reporting in Google Analytics and Salesforce for the marketing team.
Education
B.A. in Communication, State university in Massachusetts (2013 - 2017)
HubSpot Marketing Hub certification, HubSpot Academy (2022)
Skills
Demand generation
Campaign planning and execution
Content strategy
Paid search and paid social
Marketing automation (HubSpot)
Salesforce reporting
Budget management
Team leadership
Positioning and messaging
Google Analytics 4
Keywords the software looks for
Many employers have your resume read first by software that filters on these words. Use them where they match your experience: in your summary and in your work experience.
marketing manager
demand generation
B2B marketing
campaign management
content marketing
marketing automation
HubSpot
Salesforce
pipeline
paid media
SEO
budget management
How to make your resume stronger
Tie your work to business results
Pipeline, revenue, cost per lead, conversion rate. Clicks and impressions matter less than what they led to.
Separate your role from the team's
Say what you led, owned or built. Hiring managers want to know what you will do on day one, not what the whole department did.
Show budget and team size
A manager role is also about people and money. Mention how many people you led and what budget you owned.
Name your channels and platforms
Paid search, paid social, SEO, email, events; HubSpot, Marketo, Salesforce, GA4. Postings filter on them.
Link to your work
A portfolio or a few campaign examples help, especially for content and brand roles. Keep it to your best three.
Common mistakes
Only reporting vanity metrics, like impressions and followers.
Taking credit for results without saying what your part was.
Leaving out budget and team size in a management role.
A long list of platforms without showing what you did with them.
Frequently asked questions
What should a marketing manager resume include?
Your channels, team size, budget and two or three results tied to pipeline or revenue. Add your main platforms and certifications.
How do I show marketing results without exact numbers?
Use percentages or ranges, or describe the change, like the top organic entry page. Only use numbers you can explain in the interview.
Should I include a portfolio link?
Yes, especially for content, brand and creative roles. Choose a few strong examples and explain your role in each one.
How long should a marketing manager resume be?
One to two pages. Focus on the last ten years and the results that fit the role you are applying for.
Resumate is an AI resume builder for job seekers, at getresumate.com and getresumate.nl. We help candidates get past the filter with a resume, a cover letter and a match per job posting. Resumate is not a recruiter ATS and not a job board.